If excuses for not utilizing Facebook and social media is what you're looking for, you won't find them here. I've managed to teach and help far too many people around the world that social media can be one of your biggest assets for your business.
To make it work, you're going to have to look at your own mindset. Are you interested in establishing long-term success of your business? OR… are you about, "How much money can I make and how fast can I do it?"
Don't be fooled…
Money can be made, but you have to be clear about how you go about getting there. This is what separates short-term and long-term success for any entrepreneur in any industry.
So the question is, are you in it for the long-term? If you are, then you've landed exactly where you need to be.
More and more entrepreneurs (beyond myself) are not only passionate about social media, they see it as one of the key components to building a successful business.
Still don't believe me?
Ask yourself, how did you learn about me? Or perhaps Brendon Burchard, Gary Vaynerchuk, Marie Forleo, and so many more like us??
Let's go through some of the common myths I hear when it comes to Facebook and social media:
1. A Facebook Business Page hasn’t helped my business and I don’t expect it can.
Having a Facebook page CAN help your business. NOT having a Facebook page can actually hurt your business over the long-term. No matter what your business is, the most important thing to understand here is… your business is also a media company. That’s right you are a media company (more on that in a minute).
The simple fact is social media is not a temporary phase. Gary Vaynerchuk, Entrepreneur and Investor says, “What’s happening with technology in our culture and society is just evolution. Technology is not undermining real human interactions. Instead it is exposing people for who they really are.”
It not only exposes people, it exposes your business, too. NOT having a presence online via a Facebook page (or any social media platform) is also telling potential clients you are behind the times. It raises a question internally about who you are and what you’re about.
Yep…you're going to have to come to grips that social media and entrepreneurship is intertwined…you are a media company in some capacity.
2. A Facebook Page doesn’t make my business money so it’s not worth investing time, money, and energy to manage one.
Wrong. Having, growing and nurturing a Facebook Page gives you a unique opportunity to position yourself as an expert. You see, today’s prospects are smarter than any other time in history. You can search, research, connect and educate yourself before investing a penny for anything. NOT having a Facebook page to establish yourself as the expert can actually hurt your business over the long-term.
A Facebook page is using technology giving your business the personality and helping you build the relationships with clients and prospective clients in a modern way. It’s the opportunity for you to share your story and offer content (education) about your industry (value). The more you share, the more you’ll organically build a relationship and build trust with clients and prospective clients for the long-term. This is engagement marketing—instead of pushing your product or service on people, you’re pulling the right people toward you because of the value you’re offering simply by caring enough to educate them about your industry through your expertise.
3. Facebook Page likes is a popularity contest and I don’t have enough likes to make a difference.
Instead of thinking about how many people like your page, ask yourself, “How much value you can I bring to my audience?” It’s about the care you have for your present and future clients. The likes and sales will happen when you show up for the client, first. By offering value (read #2), you show up heart centered, you show up caring, you present yourself as the expert. You give prospects a chance to get to know you and your business behind the scenes beyond a website and contact information. This is by far the best way to position yourself and your business.
The more you share content, the more you engage the readers. Care for the client, first and the “likes” will come. Through Your Digital Formula I’ve been teaching students EXACTLY how to go about engagement marketing helping them share their message and the result is a growing audience and a growing business.
4. I don’t like using Facebook to promote myself, I think it turns the readers off.
You're right. Promotion can feel off putting, unless you know how to do it the right way. If you believe in your business, what you have to offer, and that you are the best at what you do…Facebook is the BEST place to share it.
You see, promotion, promotion, promotion is a push sale and nobody likes it. But, by sharing, helping, and providing tips for client and prospective clients you offer value. You show your expertise and passion and enthusiasm about your industry.
Having a Facebook page is not for you if your mentality is all about “buy my stuff.” But if you offer something that you believe is truly of value…something you believe in…then you’d be remiss NOT to share it with the world, right?
Yes, you do have to make money for your business to survive (for you to live)…and so marketing must be a part of your business model. It’s what keeps your business alive, and therefore, a Facebook Page is one way to market your business organically and it establishes you for the long-term success of your business.
Social media is not going away, it simply must be a part of every business marketing strategy making you a media company in some capacity.