What platform can reach 1 billion people, target specific demographics, and communicate with them directly? Facebook.
Whether your business is just starting or it's already well established—having a presence on Facebook where you can showcase a service or product and then build a community and communication surrounding it—is a MUST (a no-brainer, in fact).
2017 was a landmark year for Facebook videos and Facebook LIVE took off running and NEVER LOOKED BACK!
The number 1 trend on Facebook for 2018…(of course) is VIDEO!
Before you kick this trend to the curb, do yourself and your business a favor and keep reading (seriously)…
4 Factors You Can't Ignore About Facebook Video
1. 100 million hours of watchers.
Infusionsoft Knowledge Center reported from Mark Zuckerberg, "that Facebook users watch an average of 100 million hours of video every day. And the unfathomable amount of Facebook videos consumed have been found to get 135 percent more organic reach than photos."
2. Video over a blog.
Social Media Today reported, "80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, LIVE video gets 3x more views."
3. Mobile users.
Social Media Today states, "In 2018, mobile video consumption is expected to grow by 25% (and video consumption is supposed to decline on laptops and desktop computers for the first time ever), so get ahead of the competition now by planning a mobile video strategy."
4. 2018 marketing plan.
Over 40% of marketers are already including video as part of their Facebook marketing plans for 2018 to include Facebook LIVE which reaches a higher engagement over any other posts on Facebook.
Audiences more and more find Facebook LIVE more appealing simply because of its organic nature as opposed to manufactured and scripted video. The connection Facebook LIVE provides its viewers gives businesses the leading edge in building a positive Facebook Page community supporting the business with a voice from the viewers themselves supporting the business, too.
To date, over 1 billion people use Facebook by way of their mobile device (and it's rising annually). A presence on Facebook with video (specifically LIVE video) is not only the number 1 trend on Facebook…but one factor to seriously consider including in your marketing plan for 2018.