The power of Focus

Steven Aitchison
Written by Steven Aitchison

Steven Aitchison has a goal and describes why he’s going to get it using the power of focus.

For the last few years I have been writing for CYT and building a small business creating binaural beats and working on lots of other little projects. I have come to realize, only recently, that I am still un-focused when it comes to my internet life.

Once I get an idea in my head I chase it, implement the idea and then work on it now and again. I realize I have been doing this with my blog. I have been writing for 3 years in August and have managed to get 3500 subscribers to CYT, roughly 100 subscribers per month. Now, some people might think that is good but it’s really quite bad. I look at my contemporaries like Leo Babauta, he started blogging in 2007 and now has 120,000 subscribers 2 successful ebooks, a publishing deal and writes for numerous blogs and I ask myself what’s the difference between me and Leo?; FOCUS. I remember a conversation Leo and I had a few years ago whilst part of a personal development network. I asked how I could improve my blog and make it better. I received numerous replies but Leo wrote back with a few home truths and basically said I need to write more guest posts, write more for the blog and a few other things. At the time ZenHabits has a few hundred subscribers and I had about 1200, boy I wished I had listened.

focusFocus on your main tasks

It all comes down to focusing on the things we really want. I want to give up my full time job to do my internet work at home, but I have been saying this for 2 years now and bringing in an extra $1500 per month is not enough for me to give up my full time job. Admittedly when I first started I wasn’t bringing in anything and an extra $1500 per month is great but it’s not enough.

I have a plethora of ideas buzzing around my head at any one time and all of them would help me reach my goal of working full time from home, however I have not focused long enough on any of the ideas to reach my goal.


Decision time

For the past few weeks I have been looking at my internet life and getting rid of all the projects I have started and cut them down to three main projects. They are; My Blog, Binaural-Mind site and my Lucid Dreaming project. I actually had 17 small projects on the go (and I wonder why I was buzzing all the time).

This is a great achievement for me. A few years ago I would have all these ideas and do nothing about them except for analyse them and give reasons why it wouldn’t work. A few months ago I implemented the ideas and just did it. Now, I have cut all the ideas down to 3 projects and focus solely on them. So, you can sort of see the evolution of my focus here and now it’s getting down to the nitty gritty of focusing.

A bold statement

By December 31st 2009 I will have 10,000 subscribers

That’s not a pie in the sky statement and dream I have this is a goal I will achieve by the end of the year. And I know I will do this by focusing my attention more on the blog. That’s 6,500 subscribers in 5 months, so instead of getting 100 subscribers per month I need to get 1300 subscribers per month, a 1200% increase on my current monthly subscriber rate.

How will I achieve this? By writing quality content every day for the blog, a new post will be posted every single day by either myself or a guest poster and new features will be added to the blog such as;

  • ‘Ask the coach’ – A joint project with Ayo Olaniyan
  • ‘5 minute fix’ – A video section of the blog offering 5 minute personal development tips.
  • Book review section – This will review books by personal development bloggers out there and there are some great ones on the way
  • ‘Sunday Siesta’ – This has already started and is a great feature on this blog.

I have also started using a tool called DarkRoom. This is a tool for writers is basically it’s a black screen and all you can do is write as there are no distractions, no icons at the bottom of the screen it’s just you, a black screen and green text and I have to say it’s amazing for keeping my concentration focused on my writing.

I will also start guest posting for other bigger blogs out there to get my name known again.

How you can help me out

Well, I’m always looking for guest authors and I have a few lined up already which is great.

You could tweet, stumble and delicious my posts.

In return I will always give you quality advice and help when I can.

Look out 10k here I come :)

Some Amazing Comments


About the author


  • Today’s the 3rd of May 2012. I stumbled on your site and i’m curious to find out if you reached your goal at the time you wanted to get it.

  • Hi Chris, I am also guilty of not following through as I had so many other projects on the go, but it’s amazing what has happened since I focued on the blog. Good luck with your goals.

  • @Eren thanks for the thoughts. I wrote two ebooks last year ‘CYT guide to making friends’ and ‘The CYT guide to Lucid Dreaming’ but I didn’t really market them at the time. Maybe another few months before another ebook is out. I’ll be calling on you for a JV :)

  • Hi Steven ,
    Have you ever thought of joint ventures?
    You have quality information and definitely have the capacity to write a fantastic book and give your joint venture partner some great deal like a percentage off of the book if they promote it to their list.
    That way not only could you make more income but you could also leverage their reach. by that I mean if they have a list of say 5 thousand subscribers who are interested in what you have to offer then not only will they buy from you they can also become a part of your email subscription list and buy more things from you down the road. More people can know about you without you having to find each one individually 😉
    Hope this helps,
    Eren Mckay
    .-= Eren Mckay´s last blog ..How to organize office files and end office clutter =-.

  • @Warren I really wish you well for getting what you want after your redundancy, anything I can do to help just give me a shout.

    @ayo you are very welcome. I believe you will make it as a personal development blogger and you will be great as a coach when I put the ‘Ask the coach’ series together.

  • Hi steve,

    Great goals here. It is really inspiring and it throws out a challenge to newbies like myself.

    Thanks for giving me the opportunity to be a guest author on your blog and also for considering me fit to work with you on the ‘Ask the Coach’ Project.

    I am humbled and honoured by your gestures. I intend give the very best here knowing that your success in achieving the goals you’ve set out will create a ripple and lasting effect towards me.

    After all, Networking with people is an essential tool to being successful. You need to establish partnerships with people in order to fulfil their goals in addition to implementing yours. Success can’t be attained alone – a highlight from my post (lol!!)

    Have a lovely day.
    .-= ayo´s last blog ..Successful people and the ‘D’ Factor =-.

  • Hi Steve, This is a really great post. Thanks for putting this together and putting your goal “out there” for all to see. A gutsy move and a good one to get the “focus” you have spoken about.

    I lost my job through redundancy 3 weeks ago, and have been looking for new opportunities since. Your words are exactly what I needed to hear and remind me of the power of bringing your key resource (your mind) to bear on achieving an outcome. I wish you all the best with your goal and I’m confident you will reach it.


  • Having a good focus is vital, keeping your eye on one spot, if you try to view too wide an area, it makes sense that things will be missed, but having said that, dont be too focused either, being narrow minded or visioned, must surely be a negative thing.

  • @Saad thanks for your comments and your advice, I appreciate it.

    @jonathan :-) and that’s why you’re at the top of your game, you have the right words and the right way of saying it. Thanks for your support it is much appreciated.
    .-= steven aitchison´s last blog ..Self esteem tablets =-.

  • Well I like your article and what your trying to get at. But I See that you are missing a key aspect of blogging.

    Personally I shouldn’t be giving advice since I have never blogged.

    But here goes…

    Your article has no html links. Every time you write an article you have to remember to use it to generate more traffic. You could have easily linked all the new features you mentioned earlier like 5 minute videos and so on.

    I’m glad that you linked Dark Room as I thought it was a great idea and wanted to see it for myself.

    HTML links are such a simple tool and that is why they are so powerful when used correctly.

    Best of luck completing your 10,000 subscription goal.

  • @vin :) thanks for subscribing, I’ve noticed your blog over the last few months a subscribed a while ago, it’s getting better all the time.

    @Lana thanks for the comments Lana, I appreciate your support, we’ll see what happens by the end of the year.

  • Hi Steven! Like many other bloggers, I share the same goal! Leo’s success story is incredible and is certainly a good one to try and emulate. I think you made a great choice by reducing your number of projects. I have a hard enough time keeping up with just one blog and another side project along with a full time job. I’m amazed that you were able to manage so many projects, even if at a reduced capacity.

    Best of luck! You are 1 subscriber closer to your goal. 😉
    .-= Vin – NaturalBias´s last blog ..Can Cheerios Really Reduce Cholesterol? =-.

  • Hi Steve,

    I just subscribed to your blog!

    I found your article very interesting and relevant.

    I agree with you that the elements needed to achieve your goal (and mine!) are:
    Focus on the result
    Modelling what other successful people have done
    Having a plan that you follow no matter what.

    Will be very interested to hear how you go!

  • @Mike, thanks for visiting and your suggestions. The goal above is just for my blog and really a way to help me stay focused on writing for the blog as i felt I was neglecting it a bit, my other two projects will help me reach my goal of working from home and giving up the day job and gives me more time to write and promote CYT and show me as an expert in the field of personal development.

    Good idea to write a post on why working from home is a goal for me.

  • Stephen, I’m curious in why you want to focus just those areas over others. I think there is value in being transparent to a larger degree with your goals. I remember how much (and still is) Leo is with his goals that I wonder what you are really after in the goal of 10K and to work from home? Why? Perhaps a blog post on this for your readers to understand and help promote your goal more?
    .-= Mike King´s last blog ..Book Review: Outliers =-.

  • @Harold thanks for checking this out and for subscribing. It’s a hairy goal but I can do it if I get me head down. Also subscribed to your blog which looks interesting.

    @jonathanfigaro thanks for your comments I appreciate you stopping by.

  • What a wonderful piece of material. By setting goals and staying focused on your main task an individual is able to get more done in a week than a average person in 1 year. Consistency and Getting results is the main objective as you constantly work toward your dreams. Goal setting isn’t taught in the traditional academia’s but need to be in every school as a mandatory requirement.

    Goal setting is one of the keys to success…….
    Aren’t we sending our kids to school to be successful? Ummmm Any thoughts?
    .-= jonathanfigaro´s last blog ..It May Be Your Last Day…. =-.

  • Hi, This is Gaurav. Thanks for sharing good practical tips. Visited your site for 1st time. You’ve very good blog design.

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