About Steven Aitchison
There’s been a lot going on over the last few months and I wanted to give you an update about everything that has been happening since the launch of Mind Alchemy at the beginning of May.
Launch of Mind Alchemy
Mind Alchemy was launched on May 2nd. I had 4 pre launch videos featuring a cartoon character named George to introduce some of the concepts from the course. To be honest I didn’t expect the cartoon to be such a hit. You can check out the first cartoon at How to Change Your Beliefs, there were over 400 likes to the video page and over 200 comments, which was amazing.
I had some great launch partners on Mind Alchemy who sent over 9,000 unique visitors to the site over a 4 day period. This resulted in $3,883 of sales with an additional $407 in sales as a direct result of the launch due to readers visiting the site and buying How to Become an Advanced Early Riser.
Figures from Mind Alchemy Launch 4 day launch
7,501 unique visits to the squeeze page
2,187 subscribers
29.15 % of visitors to the squeeze page signed up to Mind Alchemy list
99 sales totalling $3,883 ($1,006 for affiliates so net sales – $2,877)
Residual sales of How to Become an Advanced Early Riser of $407 purely because I put a link to my main site
Over 300 comments via facebook and blog comments on all the videos.
412 likes on the first video alone
So for the 50 hours it took me to make the videos and around 100 hours to produce the book and make websites, contact affiliates, write copy, and all that stuff I ended up making $21 per hour. Not
great, but when you think that the product is everlasting and I will be doing a mini launch every 3 months, will be adding more and more subscribers to the list, that initial time and investment will grow to at least $100 per hour.
The birth of Cartoon Nation
As a direct result of making all the cartoon videos for Mind Alchemy I launched another product called Cartoon Nation. I received a lot of emails asking me how I made the cartoon videos. It dawned on me that another product could be made showing readers exactly how to make the videos. So after the Mind Alchemy launch was over and I took stock of everything (reflecting on how I could have made it better, what parts were good), I decided to make a quick product called Cartoon Nation.
I got my son involved in doing a voice for the pre sales cartoon (he asked for a 10% cut of the profits 
, I advised him he was way too low and gave him a 25% cut). We had a blast doing the video together.
As a result Cartoon Nation has sold 74 copies totalling $794. After Affiliate commissions, WSO fees, designer fees there is a profit of $315 (25% to my son ). Again, it’s another product on the market, and getting into another niche of internet marketing.
Binaural-Heaven
I looked round at all the other products I had and have revamped them all previously except for a site I launched a few years ago called Binaural-Heaven which is an email subscription site, whereby you receive a binaural beat download every week for $9 per month. I have now revamped the site and soft launched it last week.
Interviewing The Coaches
Interviewing the coaches was meant to be launched last month along with Mind Alchemy, but due to technical issues I didn’t launch it. Instead I will be soft launching it at the beginning of next month. It’s the first part of an interview series where I interview 6 top life coaches from around the world: Curly Martin, Jonathan Wells, Tim Brownson, Barry Davenport, David Riklan, and Morty Lefkoe. The interviews have been completed, I just need to finish off the website, and I have decided to transcribe all the interviews as well, which I am in the process of doing just now.
All going well I will be doing Interviewing The Coaches 2, and have some more amazing life coaches lined up. I am also going to brqanch out and do more interview style products as I found I really love doing them and had such a great time with all the interviewees.
Going to India
Perhaps the news that I am excited about the most is that I’ve been asked to go to India to give a keynote speech at NASSCOM HR Summit in Chennai which runs 27/28th July. The speech will be in front of 600 CEOs from all over India.
This came about as a direct result of the launch of Mind Alchemy. NASSCOm saw the Mind Alchemy program, approached Mark Dolan from Scottish Development International, Mark and I spoke on the phone, Mark got back to NASSCOM and acted as an intermediate, and I accepted the invitation from NASSCOM to do the keynote speech. Flights have been booked, and I can’t wait to go.
New addition to the family
One last thing to round it all off. We have just had a new addition to the family, no not a baby , but a puppy. Kara, was brought home today for the first time. She is a beautiful 8 week old Golden Retriever and we’re so excited to have her join our happy home.
Well, that about sums up the last 6 weeks of my life, and I have to say I’ve loved every minute of it.
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Congratulations Steve You are living your dream……..Good to hear from you again.
Thanks Wayne, it’s all coming together nicely just now. Been busy over the last few weeks, and the blog has taken the hit for it, hopefully I will be writing more soon.
Hey Steve,
Your results for Mind Alchemy and all of your other sites is awesome. Like you said, the work is done which was the hard part. Now you can sit back on those a little and collect some residual income.
That’s cool that you will be giving a speech to 600 CEO’s in India and congrats on your new puppy.
Hi Justin. It’s great having Kara (puppy), she’s a handful just now, up at 4am this morning, which is even early for me
I am really looking forward to India and can’t wait for the experience.
How have you been getting on with your projects?
Congratulations on your success, Steve. You deserve it. The trip to India looks very exciting. Hope you have some time to slow down and absorb the culture and sacred atmosphere.
Hi Sandra, great to hear from you and thanks for your comments. I am going without my family to India, which is the first time I’ve been away without them, but they are pushing me to go for it as it a chance of a lifetime. Hopefully they can come with me on the next speaking trips
Hi steve.
I pass on my support to you for your trip to India. I think i said before that i have some connections out there and i will give them the heads up. I love the cartoon stuff and i am in the process of producing my own. That was an inspiration! Im in the early stages of ceating a new niche site for aspiring brass musicians. All thanks to your help and inspiration.
Hey Marty. Thanks for giving your connections the heads up, hopefully meet a lot of people over there.
I’m glad you liked Cartoon Nation, it’s a very underestimated tool for learning and marketing.
Be great to see your new site, let me know when you’ve completed it, I know you’ve worked hard over the last few months and the learning curve was high, you’ve done great buddy.
Steve,
You are such a dynamo. I’m in awe of everything you have accomplished – with much more to come. Your trip to India and the summit sound amazing.
Congrats on the new addition to the family too!
Hi Angela, I’m buzzing at the moment with new ideas coming at me all the time. The thing with ideas is that you have to act on them almost immediately or they will never get done
Can’t wait for India, I’d love to go to some of the blogging summits that have been going o for a while and get over to America and meet a few online friends.
Kara is doing great, she’s in her pen just now snoring like a dog (probably becasue she is a dog, but it’s very loud anyway
)
Steve,
Congrats on all of these exciting projects. I’m sure India will be life changing. The one thing I love about you is how you share everything including your struggles. Also thanks for the advice you gave Lance and I. We appreciate it and we’re taking your advice.
Hi Tess, thanks for your comments, always appreciate them. Can’t wait for India.
How are you and Lance getting on with your project, it sounds fantastic? Glad you are upping the price a little, I think it will do your charity work some good. You know where I am if you need any help with anything.
Steve, congratulations on the incredible blessings you’ve had over the past six weeks.
It’s been said that as we become more loving and kind, we don’t actively seek out rewards and recognition, but because of our ever increasing love for the world, we find reward an recognition anyway in just being ourselves.
Take care
HI Stuart, I think you’re absolutely right. I still find most of my rewards come from the comments and emails I get about my work. It’s still nice to get financial reward whilst doing something I love, and being able to do this full time would allow me to give more.
Thanks for your comments, always appreciated.
Steve, I have to say you amaze me with all you’ve accomplished. I appreciate you modeling the direction I want to proceed in. I guess once you have a product production system in place, it becomes easier to produce more products. But it’s a lot more complicated than it seems! I should know, because I’m working on my first product this year. I think the first is the most difficult. Congrats to you on all your success!!!