Wow! finally! You got started. You found the courage to get started building a business, based around your purpose & calling and you are so happy and proud. You can truly start to make a difference now, can't you? You can truly wake up feeling fulfilled and full of fun and adventure. The birds are singing, the sun is shining and everything smells like roses, except it is not quite feeling all that great yet. The money is not flowing as much as you would like. The prospects are not paying attention in the way you had hoped and you feel uncertain about how to change things.
Here are 5 things to stop doing now, if you do want your business to grow.
1. Stop Thinking That Everyone Should Read your Mind
Everyone is busy with their own life. Yes, you hope that "˜everyone' will be interested in what you have to offer, now that you have found the courage to make a start building it and yet, for the most part, people do not know that you are there or even how what you have to offer, helps them. You need to communicate daily with your audience, whether they are there or not.
You need to boldly explain how what you do, will support them in reaching their own goals and you will need to do this consistently. Entrepreneurs are so enamoured with their business that they forget that everyone is not equally enamoured. The assumption can be made that everyone should know what you are doing and add to that the fact that you are a spiritual person and you do not really want to sell, sell, sell all the time. And so, you keep doing the free stuff like blogging and you might even find the courage to livestream and do videos but then, you hold back from asking your people to take the next move – to BUY something. This leads to your business being very limited because there is not enough money coming through.
TIP: Make a point of mentioning fairly frequently how people can purchase from you and why you think they should. Connect it to their urgent needs.
2. Stop looking for the perfect strategy
There is no such thing. What worked for one person many not work in exactly the same way for you. You need to tap into intuition and ask frequently "What is the best thing I can do next to design the business I dream of?" and then listen for the intuitive flow and act on it. It, of course, does mean that you need to get clear on what you want your business to look like. Right now, whip out a journal and write some ideas down. Really get into the flow of defining what you want to create and get a clear picture in your mind. Then go ahead and ask the question I detailed.
And yes, you still can learn foundational things but please choose to defer to your intuition when it comes to deciding what to apply when.
3. Stop thinking that you will make the same mistakes as the last time
You are not the same person as last time. The chances are that the biggest mistake you did make, was to quit too soon. In my work, I get lots of clients who burnt out in a previous profession and are now living permanent fear that it will happen again and so they hold back form playing full out in their business, worried that the same old mistakes will revisit them.
When choosing to live on purpose, this is work you are best suited for. It energizes you, it does not deplete you. And as long as you pay attention to your intuition (not your fear), you will take the right amount of action to get the result you want without the emotional and physical fall out.
4. Stop reacting to everything
There will be distractions – Very compelling ones. It will seem like you have to react to everything, like you used to. However, if you do want to see your business flourish then you cannot stop to react all the time. You simply must learn how to say "˜no', turn a blind eye to anything that does not further your cause and keep moving forward. This is tough to do because the distractions do not usually bear the label "˜distraction' – You have to fearlessly choose you and your vision, if you are to succeed.
5. Stop trying to resolve the tension of transition
When learning anything new, there is a time of transition and that period can seem long, tough and potentially, pointless. You may wonder if anything you are doing is making any difference. You may wonder if you have what it takes to succeed. You may wonder if you are not simply deluded and you may consider quitting or getting distracted. Don't.
Expect there to be tension – Lean into it. At some point, you will stop feeling it as tension and you will be called to move to the next level for you. Then the tension will begin again. As long as you do not try to resolve the tension by returning to your own way of reacting to things, then you will grow and as you grow, your business will grow too. Transition is normal – lean into it.
These are 5 simple ways to ensure that you do not limit the growth of your business. Which one will you implement first?