In today's world, newspapers and live advertisements sometimes aren't enough. Depending on the business, even these marketing techniques end up being useless. You need to be creative and unique in all aspects of life, especially with your business because, otherwise, you won't progress. Having a blog is almost a guaranteed alternative to marketing and advertising that will bring positive results. Your customers will have a deeper understanding and connection with you than ever before, plus there are various other benefits as well. Let's delve right into it! Here are 6 reasons having a blog is a must.
Best way to display your business
Blogs are a perfect way to display what your business is about and show the world why they should choose you. You'll be able to post whatever you want, as long as it's related to your business, which means that the first thing people see when they visit your blog is something about your company. Because of this, new customers will be inclined and interested in staying and following your blog even more. Don't forget to provide a link to your website as that is the place where you get traffic. Your website is basically your "˜Mothership' so don't forget to give people the option to visit it!
Helps build a strong social presence
Whenever I came across a company or business that is socially connected and available, I always thought how the people on the other side are regular people, just like us. I imagined that they have the same hobbies, the same thoughts, etc. which made it much easier for me to accept their business into my life. This is exactly what you should be going for with your business. Having a blog will definitely help you build a strong social presence which will provide very useful!
Audiences are always open to blogs
As I mentioned before, people are more interested in businesses with which they can connect on a personal level. Plus, blogs produce interesting reactions in people. Basically, if you had a choice to visit a blog or a website, you'd visit a blog. This isn't true for everyone but the majority of people would choose a blog. Why is this? Well, regular people have blogs and businesses have blogs. Regular people don't have websites (there are exceptions) while companies have websites. Therefore, it's more natural for them to visit blogs!
Helps change traffic into leads
Blog traffic is great because it can get converted to leads. Of course, you need to link your website and use backlinks but overall, blogs are capable of providing you with even more traffic and leads. This might seem like it's not very important but the truth is, you need traffic and leads in order to grow.
Helps build a deeper relationship with customers
Customers who have a deeper relationship with a business usually stay with them for a long time. They even recommend the business to their friends and family. Trust is high and you will never be alone when you have this type of relationship with your customers. In the end, blogs can help you achieve this because, as we mentioned before, people feel a connection with a business that uses a blog to advertise its services.
Helps gain long-term results
This one's easy to understand "“ You have customers that will stay with you for a long time = long-term results. It's quite simple actually, so get yourself a blog and get to work! The sooner you start the better it will be for you and your customer!