Tag - science of persuasion

5 Ways to use social proof to influence others

5 min read

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} .sidebar .widget, .sidebar .widget li a, .sidebar .mks_author_widget h3 a, .sidebar .mks_author_widget h3, .sidebar .vce-search-form .vce-search-input, .sidebar .vce-search-form .vce-search-input:focus { color: #444; } .sidebar .widget li a:hover, .sidebar .widget a, .widget_nav_menu li.menu-item-has-children:hover:after, .widget_pages li.page_item_has_children:hover:after { color: #cf4d35; } .sidebar .tagcloud a { border: 1px solid #cf4d35; } .sidebar .mks_author_link, .sidebar .tagcloud a:hover, .sidebar .mks_themeforest_widget .more, .sidebar button, .sidebar input[type="button"], .sidebar input[type="reset"], .sidebar input[type="submit"], .sidebar .vce-button, .sidebar .bbp_widget_login .button { background-color: #cf4d35; } .sidebar .mks_author_widget .mks_autor_link_wrap, .sidebar .mks_themeforest_widget .mks_read_more, .widget .meks-instagram-follow-link { background: #f3f3f3; } .sidebar #wp-calendar caption, .sidebar .recentcomments, .sidebar .post-date, .sidebar #wp-calendar tbody { color: rgba(68, 68, 68, .7); } .site-footer { background: #373941; } .site-footer .widget-title { color: #fff; } .site-footer, .site-footer .widget, .site-footer .widget li a, .site-footer .mks_author_widget h3 a, .site-footer .mks_author_widget h3, .site-footer .vce-search-form .vce-search-input, .site-footer .vce-search-form .vce-search-input:focus { color: #f9f9f9; } .site-footer .widget li a:hover, .site-footer .widget a, .site-info a { color: #cf4d35; } .site-footer .tagcloud a { border: 1px solid #cf4d35; } .site-footer .mks_author_link, .site-footer .mks_themeforest_widget .more, .site-footer button, .site-footer input[type="button"], .site-footer input[type="reset"], .site-footer input[type="submit"], .site-footer .vce-button, .site-footer .tagcloud a:hover { background-color: #cf4d35; } .site-footer #wp-calendar caption, .site-footer .recentcomments, .site-footer .post-date, .site-footer #wp-calendar tbody, .site-footer .site-info { color: rgba(249, 249, 249, .7); } .top-header, .top-nav-menu li .sub-menu { background: #3a3a3a; } .top-header, .top-header a { color: #fff; } .top-header .vce-search-form .vce-search-input, .top-header .vce-search-input:focus, .top-header .vce-search-submit { color: #fff; } .top-header .vce-search-form .vce-search-input::-webkit-input-placeholder { color: #fff; } .top-header .vce-search-form .vce-search-input:-moz-placeholder { color: #fff; } .top-header .vce-search-form .vce-search-input::-moz-placeholder { color: #fff; } .top-header .vce-search-form .vce-search-input:-ms-input-placeholder { color: #fff; } .header-1-wrapper { height: 250px; padding-top: 15px; } .header-2-wrapper, .header-3-wrapper { height: 250px; } .header-2-wrapper .site-branding, .header-3-wrapper .site-branding { top: 15px; left: 0px; } .site-title a, .site-title a:hover { color: #232323; } .site-description { color: #aaa; } .main-header { background-color: #fff; } .header-bottom-wrapper { background: #fcfcfc; } .vce-header-ads { margin: 80px 0; } .header-3-wrapper .nav-menu > li > a { padding: 115px 15px; } .header-sticky, .sidr { background: rgba(252, 252, 252, .95); } .ie8 .header-sticky { background: #fff; } .main-navigation a, .nav-menu .vce-mega-menu > .sub-menu > li > a, .sidr li a, .vce-menu-parent { color: #4a4a4a; } .nav-menu > li:hover > a, .nav-menu > .current_page_item > a, .nav-menu > .current-menu-item > a, .nav-menu > .current-menu-ancestor > a, .main-navigation a.vce-item-selected, .main-navigation ul ul li:hover > a, .nav-menu ul .current-menu-item a, .nav-menu ul .current_page_item a, .vce-menu-parent:hover, .sidr li a:hover, .sidr li.sidr-class-current_page_item > a, .main-navigation li.current-menu-item.fa:before, .vce-responsive-nav { color: #cf4d35; } #sidr-id-vce_main_navigation_menu .soc-nav-menu li a:hover { color: #fff; } .nav-menu > li:hover > a, .nav-menu > .current_page_item > a, .nav-menu > .current-menu-item > a, .nav-menu > .current-menu-ancestor > a, .main-navigation a.vce-item-selected, .main-navigation ul ul, .header-sticky .nav-menu > .current_page_item:hover > a, .header-sticky .nav-menu > .current-menu-item:hover > a, .header-sticky .nav-menu > .current-menu-ancestor:hover > a, .header-sticky .main-navigation a.vce-item-selected:hover { background-color: #fff; } .search-header-wrap ul { border-top: 2px solid #cf4d35; } .vce-cart-icon a.vce-custom-cart span, .sidr-class-vce-custom-cart .sidr-class-vce-cart-count { background: #cf4d35; font-family: "Roboto"; } .vce-border-top .main-box-title { border-top: 2px solid #cf4d35; } .tagcloud a:hover, .sidebar .widget .mks_author_link, .sidebar .widget.mks_themeforest_widget .more, .site-footer .widget .mks_author_link, .site-footer .widget.mks_themeforest_widget .more, .vce-lay-g .entry-meta div, .vce-lay-g .fn, .vce-lay-g .fn a { color: #fff; } .vce-featured-header .vce-featured-header-background { opacity: .5; } .vce-featured-grid .vce-featured-header-background, .vce-post-big .vce-post-img:after, .vce-post-slider .vce-post-img:after { opacity: .5; } .vce-featured-grid .owl-item:hover .vce-grid-text .vce-featured-header-background, .vce-post-big li:hover .vce-post-img:after, .vce-post-slider li:hover .vce-post-img:after { opacity: .8; } .vce-featured-grid.vce-featured-grid-big .vce-featured-header-background, .vce-post-big .vce-post-img:after, .vce-post-slider .vce-post-img:after { opacity: .5; } .vce-featured-grid.vce-featured-grid-big .owl-item:hover .vce-grid-text .vce-featured-header-background, .vce-post-big li:hover .vce-post-img:after, .vce-post-slider li:hover .vce-post-img:after { opacity: .8; } #back-top { background: #323232; } .sidr input[type=text] { background: rgba(74, 74, 74, .1); color: rgba(74, 74, 74, .5); } .is-style-solid-color { background-color: #cf4d35; color: #fff; } .wp-block-image figcaption { color: #9b9b9b; } .wp-block-cover .wp-block-cover-image-text, .wp-block-cover .wp-block-cover-text, .wp-block-cover h2, .wp-block-cover-image .wp-block-cover-image-text, .wp-block-cover-image .wp-block-cover-text, .wp-block-cover-image h2, p.has-drop-cap:not(:focus)::first-letter, p.wp-block-subhead { font-family: "Roboto Slab"; font-weight: 400; } .wp-block-cover .wp-block-cover-image-text, .wp-block-cover .wp-block-cover-text, .wp-block-cover h2, .wp-block-cover-image .wp-block-cover-image-text, .wp-block-cover-image .wp-block-cover-text, .wp-block-cover-image h2 { font-size: 2.5rem; } p.wp-block-subhead { font-size: 2.4rem; } .wp-block-button__link { background: #cf4d35; } .wp-block-search .wp-block-search__button { color: #fff; } .meta-image:hover a img, .vce-lay-h .img-wrap:hover .meta-image > img, .img-wrp:hover img, .vce-gallery-big:hover img, .vce-gallery .gallery-item:hover img, .wp-block-gallery .blocks-gallery-item:hover img, .vce_posts_widget .vce-post-big li:hover img, .vce-featured-grid .owl-item:hover img, .vce-post-img:hover img, .mega-menu-img:hover img { -webkit-transform: scale(1.1); -moz-transform: scale(1.1); -o-transform: scale(1.1); -ms-transform: scale(1.1); transform: scale(1.1); } .has-small-font-size { font-size: 1.2rem; } .has-large-font-size { font-size: 1.9rem; } .has-huge-font-size { font-size: 2.3rem; } @media (min-width: 671px) { .has-small-font-size { font-size: 1.6rem; } .has-normal-font-size { font-size: 2rem; } .has-large-font-size { font-size: 2.6rem; } .has-huge-font-size { font-size: 3.4rem; } } .has-vce-acc-background-color { background-color: #cf4d35; } .has-vce-acc-color { color: #cf4d35; } .has-vce-meta-background-color { background-color: #9b9b9b; } .has-vce-meta-color { color: #9b9b9b; } .has-vce-txt-background-color { background-color: #444; } .has-vce-txt-color { color: #444; } .has-vce-bg-background-color { background-color: #fff; } .has-vce-bg-color { color: #fff; } .has-vce-cat-0-background-color {} .has-vce-cat-0-color {} :root { --op-magic-overlay-image: url("https://cdn-acebc.nitrocdn.com/EgRnpBsnEkDalJSuPLySpWUSMDWKGxnd/assets/images/optimized/rev-a8840f4/www.stevenaitchison.co.uk/wp-content/plugins/op-builder/public/assets/img/elements/video/sound-on.png"); } :root { --pmpro--color--base: #fff; --pmpro--color--contrast: #222; --pmpro--color--accent: #0c3d54; --pmpro--color--accent--variation: hsl(199, 75%, 28.5%); --pmpro--color--border--variation: hsl(0, 0%, 91%); } :root { --tcb-background-author-image: url("https://cdn-acebc.nitrocdn.com/EgRnpBsnEkDalJSuPLySpWUSMDWKGxnd/assets/desktop/optimized/rev-a8840f4/secure.gravatar.com/avatar/c6414bf16555d80a08aae091a3e35801.b6605a3a184c5f45c9959bbb20fa45be"); --tcb-background-user-image: url(""); --tcb-background-featured-image-thumbnail: url("https://cdn-acebc.nitrocdn.com/EgRnpBsnEkDalJSuPLySpWUSMDWKGxnd/assets/images/optimized/rev-a8840f4/www.stevenaitchison.co.uk/wp-content/uploads/5_ways_to_use_social_proof.jpg"); } .recentcomments a { display: inline !important; padding: 0 !important; margin: 0 !important; }