Nintendo: increasing your brain power

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Can Nintendo increase your brain power.

Has anyoe seen the adverts for for the nintendo Brain age games for the nintendo
DS? I thought it looked really interesting and actually paid attention to the
ad, which is hard nowadays.

nintendo equasion picture

After doing a little research nintendo have sold over 5 million copies of
the three brain games series. In an article on BBC
it states that "˜The first title in the series, Dr Kawashima's
Brain Training: How Old Is Your Brain?, sees players follow a daily regime
of brain-enhancing exercises'. Unlike Nintendo's fictional creations,
such as Donkey Kong or Mario, Dr Kawashima really is a leading Japanese brain

This is an area in computer games which has huge potential and can attract
a relatively untapped market, the over 30s. Is it a great marketing ploy
from Nintendo? Well apparantly research has shown that people who play computer
games have realtively high cognitive abilities in some areas. Mind
, a favourite site of mine, has an article on it also

It all sounds very interesting and I will be keeping a close eye on this market
in the future.

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About the author

Steven Aitchison

Steven Aitchison is the author of The Belief Principle and an online trainer teaching personal development and online business.  He is also the creator of this blog which has been running since August 2006.