6 Content Marketing Tools You Need to Be Successful

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Content marketing is a very competitive arena. Many businesses are coming up with strategies with the aim of engaging the audience with interesting content that will lead to profitable behaviors. In the current market, it is good to invest wisely so that the brand hogs in the limelight. It is also imperative to judge how the strategies are performing vis vis industry standards. Using content marketing tools is crucial to the success of your business.

The strategy needs to have the tenet of delivering fresh, informative, and unique content that will entice your audience, drive them to engage the brand, and taps into their interests. It is, therefore, crucial to understand the journey of the buyer because most of these journeys end before they start.

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BuzzSumo for research

BuzzSumo gives you the allowance of finding out what is working in your niche for the person promoting your content and competition for an optimal experience. From finding trending and hot content on a particular topic content to curate and share, viral pages on sites of competitors, influencers in a specific niche, and quality targets for guest posting. You can also utilize this tool to target placements for infographics and promoting content on Twitter. You will end up boosting your return on investment with this tool.

This tool has plans for bloggers and starters, agency teams who require pro features, and a plan for publishers and brands that require advanced functionality for big teams. Where referred to areas where webmasters and business owners use it, you realize that most of them use it on influencers or writers in the industry that can contribute to their blogs.

Crazy egg for optimizing

Crazy egg, apart from heat map offers scroll maps, confetti report, and overlays maps. It is helpful in giving you insights on the performance of your content. The report from heat map displays the number of clicks from visitors and allows you to know the way they are engaging with your site. These content marketing tools give you insights on time visitors spend on viewing specific sections of the page. You can utilize crazy egg to prioritize vital content to more populous pages.

It displays a bunch of colored markers that are attached to all clicked sections. When getting more info on a particular section, you just need to open a marker that is attached to it. Additional info about every click comes from the confetti report. You can, therefore, categorize your links by the browser, country, devices, and referrals used in checking the performance of your content. You can use this application to increase conversion, improve the design of the site, and for local SEO.

ConvertPlug for email subscriptions

This is among the best WordPress subscription plugins in the market. Aside from bringing abandoning customers back, it will help you in gaining more subscribers and leads. In case you are struggling on getting subscribers for a newsletter, this tool can be of help. When you have this tool, you can promote videos, build a robust email list, drive traffic to a blog or site, share updates with subscribers, boost ROI and capture more leads. You will also offer special deals and coupons to bring back visitors that were abandoning your site and get useful insights from analytics that will fine-tune content that will build your engagement.


Email marketing is crucial in the content marketing strategy of the business. You can employ the services of MailChimp to automate and send emails to diverse audiences. This tool allows you to leverage or create your newsletter on different templates, helps you target distinct audiences through segmentation of the mail list based on behavior, previous sales, and preferences. It also helps you to send out the newsletter immediately you update the blog, thanks to the RSS-to-Email option.

You will also know how your marketing campaigns are doing by getting reports of the person that is opening or sharing the newsletter on social media. With many app integrations in the market, getting content from distinct sources and tracking the performance of is quite easy. This tool has an app that makes it possible to work from your Android phone or iPhone while moving.

Google analytics

Google analytics content marketing tools help you gain insights into the content that your users are most engaged in, what is working, and what is not working. When you are using these tools, you will find out the most populous web pages, the most shared or populous blogs, and for spotting the content type your users are searching on your blogs. You will also see the clickable elements on your page that visitors use the most. You will also have the ability to detect campaigns that result in the most conversions and traffic. This tool will help you determine where your visitors are. You can also leverage on the UTM parameters to attach more info to links that point to your site.


For business owners that are busy, managing and updating social media accounts is a massive ordeal. Buffer is a great tool for automating the whole of this process. When you have this tool, you can set your schedule, change, add, or delete updates with ease, manage multiple social media accounts, and use it with distinct browsers by leveraging on its extensions, extras, and apps.

When you have the thought of promoting business on social media, consistency, statistics, statistics, and analysis are things you need to think of. This tool is very effective to the extent of helping businesses and companies spread across media. Using the right features for this purpose will help in tripling social shares.


Content marking does not just include what you are writing and what you are writing. It is more than that as it requires creating precise, interesting, and engaging content. You need to ensure that it reaches the target audience and gets shared across diverse social platforms. This task is hard but with the help of content marketing tools, you can automate most of the tasks, and you will have useful insights that will help fine tune your content marketing.

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About the author

Ariana Smith

Ariana Smith is the feature writer at Search Engine Magazine  and an SEO Analyst at iDream Agency. Over the last 3 years, She has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes.