Your Secret Power of Instant Influence

When you think of your personal power of influence, how do you see yourself? Do you feel that the things you say and do have much of an influence on the people around you? Would it surprise you to learn that you actually have at your disposal the power to change the mental state of [...]

KINDLE BOOKS BY STEVEN AITCHISON

5 Ways to use social proof to influence others

Many people like to follow others leads before making a decision to do something and businesses, schools, advertisers, and bloggers are using it to their advantage.  Many of us are oblivious to the effects of social proof. Let me give you an example.  At the right hand side of this blog post there is a [...]

KINDLE BOOKS BY STEVEN AITCHISON