How to write and produce an eBook
I see you're a new reader here, you may want to subscribe to my RSS feed. Thanks for visiting the site. Steven Aitchison!
I have recently finished writing my eBook on making money with Clickbank entitled ‘Your First Clickbank Sale’ and I am very happy with the outcome. The book consists of 3 PDF files and 10 Camtasia videos, which I made within the space of 1 month.
As you know, I have been getting deeper into affiliate marketing for the last few months as a way of bringing in extra income and I am now making around $800 per month from affiliate marketing alone. I will report my stats in a few days.
I wanted to talk about the process of writing the eBook as I thought it was going to be easier than it was.
Picking a topic
This can be one of the most difficult decisions when writing an eBook. If you are writing to make money then you have to choose your topic well, if you are writing for enjoyment and not really bothered about the money side of it then this is not so important.
I choose the topic of ‘Making money from Clickbank’ as I had been making money promoting Clickbank products since November 2007. Therefore, it was something I knew about, was passionate about, and felt other people could benefit from.
Most people write eBooks on something they know about which, I feel, is the best place to start.
Writing an eBook when you don’t know the subject
However you can easily write an eBook on something you know nothing about by collecting quality information from the internet and putting it all in one eBook and package it well with graphics, videos, and bonuses. The purpose of this is to then sell the eBook on to other people.
You might think why would someone pay for a book when it’s available free on the internet, albeit scattered all over the web. Convenience, people will pay for convenience. It’s like saying why would people pay for a ready-made Lasagne meal when they could make it themselves. You can make a lot of money by collecting information and putting it all in one place.
Planning
This is an extremely important part of the writing of your book. I don’t mean plan it meticulously, just a basic plan which can be flexible enough should you think about anything else to add.
To plan an ebook you want to know what questions need to be answered. Put yourself in the reader’s shoes. For example when I was writing ‘Your First Clickbank Sale’ I thought about what questions I had when first starting making money from Clickbank. The most obvious question would be; how do I make money? Fair enough, but this has to be broken down into parts; how do I get organised? How do I get in the right frame of mind? What free software will I need? How do I research? How do I create a landing page? And so on. Under those headings will be more questions.
You will quickly come to a question, which cannot be broken down with other questions, for example, what free software will I need? You would list and give information on the free software required. From there you would explain how to use it with videos or by writing; I choose videos, as it is a great way to communicate.
The writing process
The first draft
Once you have your plan and your questions sorted into the order in which you will write, it is time to open up Word and start writing.
The best thing to do is just start writing. You don’t want to make it word perfect just now, that comes later on. For now you want to write as quickly as possible and get the first draft completed.
The second draft
After you have completed your first draft, read over what you have written, preferably aloud, and mark the places where you need to do some additional work.
The second draft will be going through chapter by chapter making it as good as it can be. Remember to check links, spelling, grammar, image size etc.
The third draft
The third draft will come when you have completed everything and you think it is the best it can be. Now it is time to put the book away for a few days and have a total break from it. Don’t worry the world can wait on the information you have.
Waiting a few days allows your mind to switch off from the book and the writing process.
When you have taken a few days break it is time to return to your book and you will see it with fresh eyes and spot any mistakes or know what needs to be added to make it better.
Letting someone else in the field read it
This is the time to let others read the book and make any comments about it, which could make it better. If you are writing about how to train dogs there is no point in sending the book to someone who has no interest in the subject. Find someone who is interested in your topic and ask if they would review your book and make suggestions on how to make it better. A great place for this are forums. You will find a forum on every topic you can think of, so join, get to know the people and then offer your ebook out to the ones you have connected with in the forum.
Producing the eBook
You will now have a Word document ready to produce as an eBook. Now you need to convert the ebook into a downloadable format. Word would be okay for this but a Word document can be changed easily by other readers so I think the best format would be to convert it into a PDF document, which is easily read on every computer in the world.
To convert to PDF just download the free converter from www.pdf995.com/ and convert your Word file to PDF.
Promoting your eBook
If you are going to promote your eBook it might be best to create an eBook cover, like the one I have in the image above. There is a fantastic piece of software from www.3dcovers.com (I am an affiliate of this software) and it produces amazing eBook covers and CD covers.
You will need a website; a basic sales page will suffice with a paypal button to buy. Then start driving traffic to the website with Google Adwords and Yahoo search Advertising
Send a free copy to people you think could do a good job of promoting it and writing a review on it. This will drive more traffic to your site and rank you higher in the Google rankings, eventually.
Now promote you eBook on the forums relating to your eBook topic. In addition, you can write articles and submit them to article directories with your link to the eBook in your signature. Press releases, comments on blogs, banner advertising and eBook directories etc will also help with promoting your book.
Tweak and update
If you want to offer the best value to your readers it is best to update your eBook from time to time. So take care and try and make the eBook even better by going over it every few weeks and see what you can add. You will also get questions relating to your book from readers and this can be valuable to know how to update your book.
Time to start writing
I hope this short guide has been helpful in getting you started. Let me know if you have any questions.
Popularity: 7% [?]



Comment by Mike on 2 March 2008:
Nice writeup. I’ve been thinking about trying this for a while and maybe this will be the kick start I need.
Another option for creating the document would be to use OpenOffice which has the advantage of being able to create PDFs without using any other tools.
Comment by Steven Aitchison on 2 March 2008:
Hi Mike
Thanks for telling us about OpenOffice, I’ve never used OO before but it is useful to readers to know what’s out there.
Hope you start writing soon.
Comment by Alex Shalman on 3 March 2008:
This is definitely valuable information. Thanks for putting it together my friend =)
Comment by Albert Kwangware on 3 March 2008:
This is interesting. you have done this in one month. its a challenge that I wish to also try this month. thanks for revealing the process
Comment by Caroline Middlebrook on 3 March 2008:
Nice post Steven and I also like your sales page - it’s not full of hype like so many others out there!
Comment by Hunter Nuttall on 3 March 2008:
Google Docs is a nice tool for writing ebooks. You can access it from anywhere, and it creates PDF files.
Comment by Steven Aitchison on 3 March 2008:
Hi Alex, good to see you over on this sideof the net
Hi Caroline, thanks for your comments, I see you’re doing great since the last time we spoke, well done on your $2003 earnings.
Hi Hunter, thanks for the info I’ll check Google Docs out.
Comment by Martin Neumann on 4 March 2008:
Nice write-up, Steven.
The “tweak and Update” part is a good value-add, imho. It should be part of the offer - “free updates etc.,)
But why the low price? Many infopublishers fall for the trap of pricing too low - and this can actually have a negative effect as quite a few would see it as simply being a “cheap” product (perceptions work in mysterious ways: the higher the price the higher the perceived value, and the other way around as well). I’d go to $19.95 or $24.95 at least.
See it this way: If you’re currently making $800 a month and are willing to show people how to do it as well, then charging $9.97 is only 8% of your mthly revenue or over a year, 0.001% - I think your knowledge is worth much more than that.
Any way, good on you for going down the “hype-free” route.
Comment by Easton Ellsworth on 5 March 2008:
Steven, thanks for sharing this.
I’m writing two books about blog improvement and it is certainly harder than I thought it would be.
How often do you plan to release updates to your book?
Comment by Steven Aitchison on 5 March 2008:
Hi Easton, I am planning on getting customer feedback and then releasing updates based on comments and questions from customers who have bought the book.
what are your books about?
Comment by Steven Aitchison on 5 March 2008:
Hi Martin
Thanks for your valid comments on this. I was offering the book at $9.97 for the first month until I could tweak with customer feedback and then sell it at $29.97 in April. I am using the $7 dollar script for ease and will hopefully move it to Clickbank in April so I can get affiliates on board for 65%.
Comment by Phil the Plumbing Expert on 6 March 2008:
Thanks fr sharing this great tips on how to write an ebook. This is very useful for those who are planning to launch their own ebook.
Comment by Easton Ellsworth on 7 March 2008:
Steven, good plan.
My first book teaches you how to improve your blogging skills. My second book teaches you how to improve your blog.
Both should be out by the end of April.
Comment by Joseph on 7 March 2008:
Thanks Steven for the informative article on e-books. I have a collection of e-books with a new one on the way and a novel I am considering turning into an ebook.
Your site is hopping with activity and it is looking like the site of a very successful blogger.
I thought your readers might enjoy my last two posts. One is on Beatrix Potter and the Stream of Well-Being and the one today is about 10 Ways to Take Yourself Higher naturally.
Joseph
http://www.ExploreLifeBlog.com
http://www.Peace-Together.com
Pingback by Linky Love Friday | Hope Writes on 7 March 2008:
[...] How To Write And Produce An eBook [...]
Comment by Steven Aitchison on 8 March 2008:
Hi Easton, I think the readers might be interested in reading these eBooks, would be great if you could come back and post a link to them.
Hi Joseph, Nice to have you back again and thanks for the links.
Comment by Make Money Online on 11 March 2008:
Hi Steven,
Do you have links to these ebooks? Looking forward to a good read.
BTW, have you ever used eWriterPro?
Comment by Jonathan Mead on 12 March 2008:
Steven, thank you for sharing your experience of writing your ebook. I’ve been considering writing my own ebook for a while now, this is very helpful.
Comment by Brad Baggett on 20 March 2008:
Nice article! I have been looking for more information on writing and publishing an e-book and this is a great start. Thanks for passing on the information!
http://www.JuiceofChampions.com
Comment by Mario on 26 October 2008:
My experience with ebooks and clickbank is that you want to put something together that’s not easily found via Google or forums.
Comment by MAYOO on 4 January 2009:
Hello,
If I have a book that has been published in the real world, i mean paper hardcopy and I want to convert it to ebook, do I need to start the typing in Microsoft word again? Or I can scan the paper hard copy to make the ebook.
Then also the image in the paper hardcopy, how do I insert them into the ebook, is it by scanning as well?
I have a papercopy of a book, and I will want it in the ebook format. I am slow at typing.
Thanks
Mayoo
Comment by Ina Farrell on 31 January 2009:
What helpful info Steven… thank you! I would be interested to know the overall cost of such a project???
Comment by Hani Al-Qasem on 6 March 2009:
Hi,
Great, valid information all round. Thank you.
I have co-authored an ebook, have a squeeze / opt-in page and a sales page. The ebook is also listed on Clickbank. I market the ebook mainly via articles. And the sales have not been great.
Writing an ebook gives the writer a sense of satisfaction and achievement. But selling it and getting paid for it is recognition and much more satisfaction.
Unfortunately, that’s where the buck stops. I have not been able to get sales that I can be proud of.
Any inputs from anyone?
Links to the squeeze page and sales page are below:
http://www.free-self-confidence.com
http://www.self-confidence-building.com
Thanks all.
Hani